All business owners whether you own a brick and mortar business, online business, MLM or a home based business, building a good business relationship with your clients or customers is extremely important. It will bring the obvious which is more financial success but it will also provide you with a good sensation of knowing you are providing a good an honest service. So let’s discuss what good business relationship management is.
When you look into building and maintaining a good business relationship with your customers, there are 6 areas you need to look at. The first one is empathizing with our customers. When you first meet with your client, they usually have a problem. Sometimes big and sometime small, either way you must be sensitive to their issue at hand.
Number two is remembering the little things about your conversation with your customers. During the meeting, they will share some information about themselves that will indicate what they like and what don’t like. Make a note so you don’t forget. Sometime they might even share something they like to do during their personal time. Make a note and on your way back from the meeting, start thinking about what you could do or send them that would be related. It could an article, could tickets to a sporting event. Anything that would be related that could help build that relationship.
If you commit to anything during your meeting, don’t fail. Be timely and over deliver on your promise. This will go a long way towards building a long lasting relationship. If you fail to deliver, that client is looking for another provider the minute you missed that deadline.
During your meeting with your client, it is very important that expectations are very clear. It is just as important that your client make his expectations clear to you as it is for you to them. Be very loyal to them. Don’t play games and be upfront. This will also go a long way in building your relationship with your customers.
Now the big one, the one no one likes to do or admit. If you make a mistake, admit to it immediately and apologize sincerely. Your customer will appreciate your honesty and will not hold it against you.
Business relationship management is not easy but when done correctly, it pays dividend like no others. Take your time and make sure you are taking the steps to building a good lasting relationship.
To your success,
“My happiness depends on your success”