Most new webmasters think that by building a website, they will get traffic automatically. Unfortunately, that is not true online. The saying “build it and they will come” does not hold true in the online world.
One of the ways to get targeted traffic is to position your website high in the search engines for the keyword you are targeting. It is called SEO or search engine optimization.
Although there are many SEO companies that can help you do this, it would be best to learn how to do it yourself first. Most people tend to make SEO more complicated than it really is and they are many SEO myths and legends around if you browse some of the more popular SEO forums.
The first step in SEO is to determine the base keyword of your website and then get a SEO keyword tool. There are many such tools available online. Some are desktop tools while others are online services. Most require a payment or monthly subscription fee however, there are a few good SEO keyword tools that are free.
One such tool is the Google keyword tool. This tool is provided for AdWords advertisers but it can still be used for SEO purposes. Simply enter the keyword and Google will show you the monthly search volume as well as the related keyword phrases.
You can also see the cost per price for that keyword as well as Google trends for their keyword. You can use this tool to give you ideas for hundred of other keyword phrases that people are searching for which are related to your website.
The only disadvantage search volume checker of the Google keyword tool is that it does not tell you how competitive that keyword is.
Another SEO keyword tool that does that is Wordtracker. Wordtracker is quite a popular keyword search tool that has over 40 million keywords in its database. It is similar to Google keyword tool except it does tell you know how competitive a keyword is, however their keyword database does not come from Google but from meta search engines such as metacrawler.